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Google and Their Honest Understanding of Saving Your Privacy

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Google AMP is a technology to speed up web content by pre-rendering content and using their infrastructure. Independent from this particular technology I found it very interesting how Google people are thinking in terms of our privacy.

I am referring to this blogpost by the creator and tech lead of the AMP Project Malte Ubl and this older blogpost by Alex Fischer, an software engineer at Google. They are writing about the widely critizised fact that AMP pages appear to be delivered from the URL google.com/amp instead from the publishers web space like example.com/content/ or similar.

Please do follow their rationale: they basically say that this is a very good thing for maintaining the privacy of the Internet users.

Publishers shouldn’t know what people are interested in until they actively go to their pages.

I am going to translate this in different words because I do find this most disturbing. Google thinks that our privacy is protected when the providers of content we are deliberately accessing do not know what we are interested in.

While someone could think that this is quite obvious and true, Google is not mentioning the rest of the story. Instead of being exposed to the content providers - whose logs are scattered over the world and hard to hack/scrape one-by-one - Google alone is able to log what content you are interested in. All AMP pages. Every time. No possibility to avoid their data collection machine by the usual privacy-enabling browser plug-ins.

Well, I do have no words for this. This is just ... wow.

Another reason to avoid Google and other centralized services that make billions of Dollars by collecting and selling our (meta-)data alltogether.

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