Apple-CEO Tim Cook gave an interview and said that "privacy is a fundamental human right that people have".
I totally agree to this sentence. I really do. I also appreciate that Tim Cook says that he refuses to build back-doors in his products.
At least he states so. Unfortunately, no one outside of Apple is able to prove it. Closed source software requires its users to trust its producer absolutely: they need to produce without human error or "different" intentions than the users have. Money-driven companies surely do have "different intentions" that the users of their products: they need to maximize the stakeholder value of their owners instead. But that's a different story.
However, the rest of the interview he continues like he is going to say "your privacy is important and therefore give us all your sensible data, we are taking care for it".
People out there are being trained to accept that there are only two options for them: cloud services of companies that are looking for your privacy like Apple and cloud services of companies that are not like non-Apple in this case, of course.
Please do remember, that there are other options as well: don't give away your data to a (commercial) company or cloud service (worst case: located in the USA) at all. You can't take it back when it turns out that this was a bad idea. And you probably won't find out, that it was a bad idea at all. The implications are not easy to see, not easy to estimate, and in most cases they are a big pile of subtle changes.